Eagle Expo and Graduation Fair

On Wednesday, February 24, Georgia Southern University held its annual Eagle Expo and Graduation Fair. I was a little hesitant to attend since last year many of my peers attended and came back empty handed. But, the job market is scarily bad and I thought to myself, “Why not give this a try”?

The information I had going into the Eagle Expo and Graduation Fair was sufficient, although I could have used a few more facts and figures to be honest. They did provide a list of employers that would be present, so any company you felt a pull toward you could easily research them prior to the fair.

The fair was held from 10 a.m. to 2 p.m. I am usually working at my internship at Savannah magazine during these hours, but was provided with a day off to visit the Eagle Expo and Graduation Fair. Truly, I would just love to get a job with Savannah magazine, unfortunately they are not hiring due to low numbers of subscriptions and the economy.

After viewing the list for the career fair, I wasn’t personally very impressed. I don’t mean this in the sense that reputable companies were not represented, but more so that companies in Atlanta were few and far between. I am making the move back to Atlanta after graduating so this was a deal breaker for me.

I wore business casual dress, black pants and a button down shirt. I walked around the expo for about 45 minutes and talked to several people from many different companies. I wasn’t blown away by anyone, however, I thought it would be a good opportunity to practice for interviews and such. Also, as a public relations major, I recognize that any opportunity to make connections, even if you think you will never need to rely on those individuals, is a good opportunity.

Overall, I would give it a satisfactory rating. It really wasn’t the right avenue for me, however I am positive many students came out of the Eagle Expo and Graduation Fair with an interview!

Switching gears a little here, my assignment was to right about a Career Services event or seminar, but I would like to take a moment to sufficiently praise Career Services resume revising service. I e-mailed my resume to a woman working in Career Services. We then set up a time to meet at the Career Services Center and went through my resume, cover letter, and reference page. I was blown away at the incredible advice I received. Things I would have never thought to change were brought to my attention in a highly constructive way. After revamping my entire resume package, I have received several comments on the clarity and strength of the resume.

Long story short, If you go to Georgia Southern USE THIS RESOURCE! I swear to you it is well worth the hour-long meeting. I also have a mock-interview coming up that I am very excited about and have heard great things about this tool as well. Get to it guys!

April 23, 2010. Public Relations Practicum. Leave a comment.

PR Practicum Blog Comments

Comment #1
Higher Education vs. Real-World Experience in PR by Ashleigh Egan
March 8, 2010
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Hi Ashleigh! Thanks so much for this post as this is something I have been struggling with lately. I am a senior Public Relations major from Georgia Southern University and personally cannot wait to get into the field. I have been taking PR classes for nearly 6 semesters now and this semester, my final semester, has definately been the most educational. Not because I am taking more hours or engaging in more difficult courses, but because I have an internship at Savannah magazine. I cannot tell you how helpful it is to work in the field three days a week and then go to class and be able to apply what I am reading to the company I am working with. I would love to go to graduate school eventually but I would only do this if I could do it just like you have, with a full-time PR job at the same time!

Comment #2
Fear Nothing by Adam Singer
March 8, 2010
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Adam i could not agree more with this post. I live by the motto, “That which does not kill us, only makes us stronger”. I am a senior public relations major and am currently interning at Savannah magazine. This is my first experience in the field and I cannot describe the fear I felt on the first day. My boss had me write a press release, radio copy, and call subscribers. My body immediately froze up, but I had to do it, and I did! Everyday I am pushing through my comfort zone and everyday I get a little more confident. In this business, I believe confidence is key and while I right now am faking confidence, I am sure that it will genuinely come to me by taking control of my fear.

Comment #3
Five Reasons Why Companies Should Not Block Employee Access to Social Networks by B.L. Ochman
March 8, 2010
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This is a really great post! I think the bottom line here is what you discuss at the very end, why aren’t companies trusting their employees? And, if they don’t then there is a much bigger issue here. I personally feel that blocking sites like Facebook and YouTube is a bit of a slap in the fact to an employee. I mean, you hired me but you want to limit me with rules because you think I am going to waste time and money? It is a little insulting, isn’t it? And, do executives really believe that no one was wasting time before the invention of social media? Water cooler anyone? Blocking social mediums won’t stop time-wasters but only urge them to find other avenues, that aren’t as intellectual, to waste their time on.

Comment #4

March 10, 2010

This Post is For Everyone by Richard Laermer

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First of all, I would like to thank your for writing Full Frontal PR. I just finished reading the book and putting together a slidecast for it on my blog. I am a senior public relations major at Georgia Southern University, and the tips you gave in the book were fantastic. I especially liked the section on fear and confidence. It was inspirational to a lowly intern and college student. Now to the post at hand, I really am in shock at the pitch you recieved from that woman. There were so many flaws in that short amount of copy you would think she would atleast catch one. I understand this job is timely and there is A LOT to get done in day, but with mistakes like those she might as well not reach out at all. Hopefully my generation of practioners will be a little more conscientous of these simple and, frankly, obvious issues.

Comment #5

March 10, 2010

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Hackers Predicted Social Networking by Joe Doyle

So, Life DID imitate art in this case! This is a great post. That is such a funny movie to watch now with all that outdated technology. But you make a great point that there are some definite parallels. The one you mention that seems most similiar would have to be the “hacker handles”. That quote is so funny, “I don’t have an identity until I have a handle”. And while it seems a little obnoxious how many people do you know that feel that way about their twitter handles. Maybe we aren’t as different from these crazy kids as originally thought! Great unique post! Thanks!

Comment # 6

~How is PR Changing? by Jeremy Porter

~link

~ I am graduating in May with a Public Relations major and am happy to say that I feel very confident with social media. That being said, there has always been a bit of anxiety around this seemingly unpredictable phenomenon, especially as someone trying to enter into a field based solely on being the liaison between corporations and the media or publics. Thankfully, your post has put my worrying mind at ease, at least a little. It is an excellent point you make when you say this is the age of information and that anything anyone could ever need or want to know is right there on our computer screens.I will also make sure to keep these textbooks I previously thought would be good for nothing other than some quick cash at the end of the semester! Thanks a ton!

~ January, 31 2010

Comment # 7

by Natalia Daise

Foursquare: Like at Recess?

Comment #2

I was right there with you Talia as far as not knowing anything about this incredible new resource. I think this will start to get some big buzz but I agree with you on the idea that twitter enthusiasts aren’t ready to switch over to foursquare just yet. I can really see this becoming a “must-have” while travelling in the future. One day we may here are grand children saying, “what did people do before foursquare” just like our generation says “what did our parents do without cell phones”. Technology is crazy but it sure is enthralling, especially to public relations students like us! Thanks for the great video also. Your blog looks great and keep up the good work!

~March 3, 2010

Comment #8

Topic of the Week: Social Media Friend or Foe? by James Kicklighter

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This is a great recap of the panel conversation. I really liked watching this because of the unique point of view it gave. The point of view of a CEO coming to terms with this social media phenomenon. I thought it was set up very honestly which makes watching it all the more riveting. I was wondering if you sensed any resistance from the Ragan CEO, Mark Ragan. I found at the beginning that Ragan would become almost frustrated with his panel of communications experts and even a little nervous about the astronomical change that is, inevitably, coming his way. Overall, I thought the panel gave very thoughful and insightful answers. Thanks for the great breakdown of the video!

Comment #9

#Happo and the Reality of Job Searching by Jeremy Pepper

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This is such a great post! First of all I have to ask how someone can become someone you trust enough to help find a job? I am a senior PR major from Georgia Southern University looking for a job in the greater Atlanta area and would love to talk sometime about all the great advice in this post. I have been tediously working on meeting people in the industry. Right now I am working as an intern for Savannah magazine and that is proving to be a great way to connect with people. I want to thank you so much for your philanthropic attitude towards the field. I cannot tell you what your advice means to young people like me who are dying to jump in head first to the exciting world of PR. This post is forever bookmarked on my laptop! Thanks and hope to talk with you soon!

Comment # 10

Everything in “Moderation:” Social Media Ethical Dilemmas, by Todd Defren

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I personally don’t feel like any line is being crossed. I mean the point of using social media in a corporate way is to get the lines of communication open between the company and consumers. This is clearly being accomplished here. So what if there is a middle man? Consumers are being heard and companies are gaining helpful insight. And as you have said you are working more with the tactical side of the social mediums. I don’t feel like your cutting corners at all but putting your company and its consumers in a position to talk. Efficiency and practicality shows through in this endeavor. Keep up the good work!

March 4, 2010

Comment #11
Chaos is Not Strategy by Shel Holz
March 8, 2010
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I think this is a great post. I love the title, “Chaos is not a Strategy” and could not agree more. Just because some individuals are using social media in a casual way does not mean that companies should not take charge of their social media campaigns. It is a great point you make that the whole concept of weening social media managers or coordinators is based on the fact that employees are going to jump on the social media band wagon and do it often. Even if this did somehow happen, whcich my gut tells me wouldn’t, there would be mix messages coming from employees. Mix messages from the inside causes anxiety to consumers and ultimately a termination of their patronage. Social media managers and coordinators are vital and companies who do not see this fact will certainly be hurt in the end.

Comment #12
Ads Drop Dot-Com URLs in Favor of “Facebook Us” by Steve Rubel
March 8, 2010
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First of all I have to say that a local pizzeria advertising their facebook page at the register seems a little overkill. However, what do I know I’m just a college student! Ha. Honestly though this is a really interesting point that I hadn’t really noticed. This may have something to do with the fact that I am 23-years-old and the idea of advertising through these social mediums such as Facebook, Twitter, and YouTube, seems very natural to me, but I realize it has not always been this way. I really do believe that dot-com url’s are facing their demise as an advertising tool. Bottom-line is internet traffic migrates to social media and when you google companies now, their websites aren’t even the first search that appears, Facebook is. I obviously think that dot-com’s will stay on as informational tools for consumers as there is simply not enough room on facebook or twitter to get out all the pertinent information consumers want, and need, to know. Thanks for this incredibly insightful post and I suppose we will all be waiting to see what comes of this phenomenon.

Comment #13
Higher Education vs. Real-World Experience in PR by Ashleigh Egan
March 8, 2010
comment link
Hi Ashleigh! Thanks so much for this post as this is something I have been struggling with lately. I am a senior Public Relations major from Georgia Southern University and personally cannot wait to get into the field. I have been taking PR classes for nearly 6 semesters now and this semester, my final semester, has definately been the most educational. Not because I am taking more hours or engaging in more difficult courses, but because I have an internship at Savannah magazine. I cannot tell you how helpful it is to work in the field three days a week and then go to class and be able to apply what I am reading to the company I am working with. I would love to go to graduate school eventually but I would only do this if I could do it just like you have, with a full-time PR job at the same time!

Comment #14
Fear Nothing by Adam Singer
March 8, 2010
Comment Link

Adam i could not agree more with this post. I live by the motto, “That which does not kill us, only makes us stronger”. I am a senior public relations major and am currently interning at Savannah magazine. This is my first experience in the field and I cannot describe the fear I felt on the first day. My boss had me write a press release, radio copy, and call subscribers. My body immediately froze up, but I had to do it, and I did! Everyday I am pushing through my comfort zone and everyday I get a little more confident. In this business, I believe confidence is key and while I right now am faking confidence, I am sure that it will genuinely come to me by taking control of my fear.

Comment # 15
Five Reasons Why Companies Should Not Block Employee Access to Social Networks by B.L. Ochman
March 8, 2010
comment link

This is a really great post! I think the bottom line here is what you discuss at the very end, why aren’t companies trusting their employees? And, if they don’t then there is a much bigger issue here. I personally feel that blocking sites like Facebook and YouTube is a bit of a slap in the fact to an employee. I mean, you hired me but you want to limit me with rules because you think I am going to waste time and money? It is a little insulting, isn’t it? And, do executives really believe that no one was wasting time before the invention of social media? Water cooler anyone? Blocking social mediums won’t stop time-wasters but only urge them to find other avenues, that aren’t as intellectual, to waste their time on.

April 23, 2010. Blog Comments, Public Relations Practicum. Leave a comment.

Social Media for THAT?!?!

Here is a cool article from PRweek US. You have to quickly subscribe to read the article but it’s quick and easy and totally worth it. This article discusses an airline that is turning to social media after volcanic ash crisis. This has be asking the question, what does social media not work for?

April 21, 2010. PR Connections, Social Media Monitoring. Leave a comment.

The Anatomy of a Press Conference

If you plan to go into PR, it’s a safe bet to plan on holding a press conference. I haven’t had much guidance in this area of PR and zero experience, so I assumed some of you PR majors are in the same boat.

Here is a video I found on Conversations in Public Relations where SNM’s associate of director of public relations discusses the basics of holding a press conference. I found it very helpful and I hope you all do too!

For some reason I can’t embed the video, but just click here to watch!

April 21, 2010. PR Connections, Social Media Monitoring. Leave a comment.

Reading Notes Week 14:Chapter 11 & 12-More Social Tools & Pulling it All Together

Chapter 11 More Social Tools

1. Social Calendars– convenient and easy way to showcase your upcoming events

2.Social Pages– these are pages about a specific topic rather than yourself. i.e. “how to” pages

3.Wikis– a collaborative website where anyone can add information and change it. i.e. Wikipedia

4.Social Search Portals– this is a search tool for your visitors right on your blog

5.Virtual Worlds– this tool is not for everyone and you should test it out before integrating it. There are some advantageous aspects of virtual worlds such as starting a virtual book club.

Chapter 12 Putting it All Together

Your site is optimized if:
1. Users can interact with the content
2. Visitors can share content easily with others
3. It encourages collaboration

Here is a sample collaboration plan from A Survival Guide to Social Media
1.Feed your blog into all your social accounts
2.Feed your images from Flickr into all your social accounts
3.Feed your video clips from YouTube into all your social accounts
4.Use streamlining tools such as Ping.fm

Ask these questions of the tools you are considering:
-can you feed and display in your blog
-does it allow you to embed your videos
-do blogging platforms had plugins that allow you to run this application

A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

April 21, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

YouTube PR Channels

While browsing on PR Openmic today, I came across yet another amazing feature of this site, videos! And, more specifically, YouTube PR channels!

After you sign into PR Open mic, click the video button and then click YouTube PR channels. Next simply click the link that reads, channels devoted to public relations, and you are sent here! Here you will find a rather long list of YouTube channels devoted entirely to PR.

My favorite so far is the Edelman Public Relations channel. Another cool channel is Conversations in Public Relations which gives great insight into PR, marketing, and advertsing.

This is a great asset and I hope you all check it out. If I haven’t praised PR Openmic enough, well I love you!

April 21, 2010. PR Connections, Social Media Monitoring. 2 comments.

Reading Notes Week 13:Chapter 10-“Social Media Newsrooms”

 

Chapter 10:Social Media Newsrooms                                      

In a social media newsroom(SMNR) you can:                                    
-view all major media coverage
-look up past and future events
-see all your past and present press releases
-link to all the places you are present in the social web
-download multimedia material
-view bios on key people in the company

You need a social media newsroom if:
-tend to get or want to get a lot of media coverage
-you put out press releases on a regular basis
-if you want to tell the media that you are making an effort to make their jobs easier
-you want a place a place for blogging and to have a more traditional place to present other info

What sections should I include in my newsroom:
-Media Coverage
-News Releases
-Events
-Book Reviews
-Social Media
-Multimedia
-Team or Author

A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

April 21, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Tips for Interns at a PR or Advertising Firm

I have interned with Savannah magazine for the past three months and I am currently in the process of hopefully gaining an internship with Edelman for this summer.

I found this video very helpful and interesting. Sometimes, as college students, we don’t fully understand why our professors make us do certain things. This video helps me understand the importance of blogging and social media literacy.

The director lays out three basic ways that interns can use social media to help their organizations:

  1. Listen
  2. Shadow
  3. Become a Persona

Enjoy!

April 20, 2010. PR Connections, Social Media Monitoring. 1 comment.

Richard Edelman Blogs…REGULARLY!

I am sure most of you hav heard of, or slightly worship, Edelman Public Relations. This organization is mentioned in almost every public relations textbook I own and is the largest PR firm in the world. 

So, if anyone didn’t have enough time to blog it would have to be the CEO of Edelman Public Relations, Richard Edelman. 

Guess again! A few days ago I stumbled upon Mr. Edleman’s blog and was blown away at the fact that he not only blogs but he blogs on a regular basis. This says so much about Mr. Edelman and his company as a whole. 

Richard Edelman

 

Take a look at his blog, you won’t be disappointed!

April 20, 2010. PR Connections, Social Media Monitoring. Leave a comment.

Twestival 2010

I had no idea that there was a twitter festival! The first ever, held March 25, 2010,acquired 200 cities participating in the worldwide effort to raise money for education awareness. To learn more about this really neat event check out this blog post by sherrilynn at StrivePR

April 20, 2010. PR Connections, Social Media Monitoring. Leave a comment.

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