The Anatomy of a News Release

Last week in my Public Relations class, we were all asked to bring in a hard copy of a news release to dissect. Anyways, my professor provided the class with some very important information about news releases. This being very important because as a hopeful publicist I am going to writing a lot of these. Here are thirteen things you will find in most news releases:
1. Letterhead with address
2. The words NEWS RELEASE
3. For Immediate release or, Embargo ( this means to hold until the specified date)
4. Media contact information
5. Headline (subhead)
6. Dateline
7. Lead
8. Quotations
9. Body (written in Associated Press format)
10. Page Slugs (moves one page to the next)
11. Additional contact information
12. Boiler Plate
13. ### (End sign)

My professor also made sure to let us know how important a compelling subject line was!

Advertisements

April 29, 2009. Responses.

Leave a Comment

Be the first to comment!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback URI

%d bloggers like this: