Reading Notes: Week Three-Groundswell Chapters 4-9

1. “POST” is the plan to submerge oneself in social media.

  • People-your customers
  • Objectives-what do you want to use the groundswell for
  • Strategy-what do you want to get out of the groundswell as far as relationships go
  • Technology-blogs, social networks, wikis? what will work best for you

2. Possible Groundswell Objectives for Companies:

  • Listening
  • Talking
  • Energizing
  • Supporting
  • Embracing

3.How to use the Groundswell to support your customers

  • Save research money
  • Find sources of influence in  target market
  • Manage PR crises
  • Generate new marketing/product ideas

4.Suggestions for starting a blog

  • Listen
  • Determine a goal
  • Estimate ROI
  • Develop a plan
  • Design the blog
  • Develop a marketing plan so people can find your blog
  • Be HONEST

This information comes from Groundswell, by Charlene Li and Josh Bernoff.

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January 30, 2010. Reading Notes, Social Media Monitoring.

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