Social Media Monitoring-Ethical or Not? That is the question

With the incredible phenomenon that is social media, it came as no surprise when companies like radian arose monitoring the social mediums. However, there is a heated debate about the ethics of social media monitoring.

Some people find social media monitoring to be ethical in that everyone has the same opportunities. What I mean when I say this is that everyone has an equal opportunity to view other companies information. It is not as if one company is sneaking a peek at something they are not supposed to see. They are only monitoring what is being said. There is also something to be said for the fact that this social media monitoring is helping consumers get what they want from the companies products or services.

However, there are those people who find social media monitoring to be unethical. Many people believe social media is for consumers, not companies. A lot of people see this new phenomenon as a way for consumers to speak with other consumers and by adding social media monitoring it is interrupting a conversation they were not invited to join.

I don’t see the harm in social media monitoring. It seems like a logical step for corporations to take to evolve and adjust with the times that are social media. There are too many social media websites to count. How can these corporations withstand this new reality without having some technological way to track what is being said about them?

As a student and consumer, I think there is something empowering about fortune 500 companies being interested in what I say. And on that same note, why would I take the time to discuss different companies if I didn’t want to see some results from them. If social media websites like radian didn’t exist, than my time and energy put into commenting on various products and services would most likely go unnoticed. I applaud this revolutionary step companies are taking and encourage them to continue to view the little people, like me, as an amazing ,previously untapped, resource that will help their businesses flourish.


February 1, 2010. Social Media Monitoring, Topic of the Week.

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