Pro’s and Con’s of Social Media for Job Seekers

It is clear that social media has penetrated almost every field. A very important area(especially to a graduating senior) is for the aid of employers to find and evaluate potential employees. After doing a little research on the web, I found there were many advantages and disadvantages of social media to the job seeker. In this post I have compiled the most valuable tips from various sources listed at the end of this post.

  1. Connecting with Organizations on a Personal Level- Websites like are not very legitimate anymore. Using job search websites can be frustrating and disheartening because you are constantly being bombarded by scams. Adam Schwabel, author of Me 2.0, says that instead of searching the web for jobs, search the web of people who work for the companies you desire to be employed by. However, it is vital that you develop an online relationship with someone before inquiring about a job position, only let them know your interest and knowledge of the company.
  2. Marketing Yourself as a Brand- The best way to accomplish this is to become a content creator instead of a consumer. Blogging is a great way to advertise yourself to future employers.
  3. Constructing a Digital Resume on YouTube- This is really cool way of separating yourself from the pack because so few people have built this inventive asset. It’s important to keep this video short and to the point without seeming too rehearsed.
  4. Negatively Portraying Yourself with Past Photos- I think it is safe to say that we’ve all been there when referring to “embarrassing” pictures on Facebook/Myspace/Flickr. Whether it be something minor like holding two alcoholic beverages at the same time or a picture incredibly inappropriate with nudity in it, these can be incredibly damaging to your job search. Take my advice on this one and go “clean up” your facebook page pronto!

Social Networking Don’ts lists some potential pitfalls of social networking and the workforce. A bit of sound advice, that may seem obvious, is to never badmouth a company you have interest in working for. Anything on the internet can be found and this is not a risk a job-seeker wants to take. Also, if you are currently employed but in the meantime are looking for a better job, do not say this online. Again, something written, can be read.

I wish everyone happy job hunting and will keep you posted with all my interviews when I graduate!

Thank you to Adam Schwabel, Frank Reed @ Marketing Pilgrim, and


February 16, 2010. Assignments, Public Relations Practicum, Topic of the Week.

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