Week 1 Reading Notes: A Survival Guide to Social Media and Web 2.0 Optimization: Introduction


Here are some highlights from the introduction of the textbook:

~The future of the internet is the social web and everyone and every business should want to be a part of this movement

~Success in the social media depends on your entire web presence not just on search engine optimization (SEO)

~Your internet presence can be summed up with three terms: interactivity, sharing, and collaborating

~Terms you should be familiar with when it comes to social media:
1.RSS Feeds- stands for really simple syndication(sharing)
2.Widgets & Badges
3. Content Management System (CMS)- application used to create, edit, manage, and publish content in an organized way
4. Metadata- information about information contained on a Website
5. Landing pages- the page on a Website that a specific link returns to

~ This book is for the do it yourselfer and anyone who want to succeed in today’s digital world.
A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com


February 16, 2010. Reading Notes, Social Media Monitoring.

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