Reading Notes Week 8: Chapter 5 of “A Survival Guide to Social Media and Web 2.0 Optimization”

A Survival Guide to Social Media and Web 2.0 Optimization-Chapter 5: Podcasting, Vidcasting, & Webcasting

Podcast-audio or video files that is distributed over the internet. It can be syndicated and subscribed to.

Plan for Creating and Uploading your Podcast
1.Prepare the script and key terms
2.Upload the episode to the internet.
3.Publish the episode to a blog
4.Create a podcast feed
5.Burn your podcast feed to feedburner
6.Promote your podcast

Webcasting– an online broadcast that can either be viewed on webcasting sites or embedded into your blog. They are also called “channels”.

A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

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March 9, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Reading Notes Week 7:A Survival Guide to Social Media and Web 2.0 Optimization:Chapter 3

A Survival Guide to Social Media and Web 2.0 Opitimization-Chapter 3: RSS Feeds & Blogs

I. RSS stands for really simple syndication and is a way of sharing information across the internet.
A.Content, of any form, is generated by a website as an RSS feed.
B. The “feed” is made available to subscribers who have access to “feed reader.
C. The subscriber has access to new content without ever having to return to the original site.
D. You can have as many websites as you like.
E. A blog is a RSS feed.
II. Content for Your Feed
A. Gather existing content that could be used for your feed.
1.Print Articles
2.Press Releases
3.Upcoming Events
B. Make a list of external links
1.Industry blogs you are reading
2.Websites you are interested in
3.Other RSS feeds
III.Burning your Feed
A.This is simply creating an alternate URL for your feed that is provided by feedburner.com so you can use all of it’s services.
B.Optimize Your Menu
1. Activate the following:
a.”browser friendly”
b. “smart feed”
c. “feed flare”
A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

March 9, 2010. Reading Notes, Social Media Monitoring. Leave a comment.