Tips for Interns at a PR or Advertising Firm

I have interned with Savannah magazine for the past three months and I am currently in the process of hopefully gaining an internship with Edelman for this summer.

I found this video very helpful and interesting. Sometimes, as college students, we don’t fully understand why our professors make us do certain things. This video helps me understand the importance of blogging and social media literacy.

The director lays out three basic ways that interns can use social media to help their organizations:

  1. Listen
  2. Shadow
  3. Become a Persona



April 20, 2010. PR Connections, Social Media Monitoring. 1 comment.

Richard Edelman Blogs…REGULARLY!

I am sure most of you hav heard of, or slightly worship, Edelman Public Relations. This organization is mentioned in almost every public relations textbook I own and is the largest PR firm in the world. 

So, if anyone didn’t have enough time to blog it would have to be the CEO of Edelman Public Relations, Richard Edelman. 

Guess again! A few days ago I stumbled upon Mr. Edleman’s blog and was blown away at the fact that he not only blogs but he blogs on a regular basis. This says so much about Mr. Edelman and his company as a whole. 

Richard Edelman


Take a look at his blog, you won’t be disappointed!

April 20, 2010. PR Connections, Social Media Monitoring. Leave a comment.

Twestival 2010

I had no idea that there was a twitter festival! The first ever, held March 25, 2010,acquired 200 cities participating in the worldwide effort to raise money for education awareness. To learn more about this really neat event check out this blog post by sherrilynn at StrivePR

April 20, 2010. PR Connections, Social Media Monitoring. Leave a comment.

“Hackers” Predicted Social Networking

Doyle, from the Media in the New Millenium blog, posted a great look at the similarities between the movie “Hackers” and current social networking. Read this post and then go rent “Hackers’ and see if anything rings true!

Here is a quick clip from the movie to tide you over until you can watch the real thing. Enjoy and thanks Doyle!

April 20, 2010. PR Connections, Social Media Monitoring. Leave a comment.

“Higher Education vs. Real-World Experience”

Ashleigh Egan

In Higher Education vs. Real-World Experience, PR pro Ashleigh Egan discusses the benefits and pitfalls of choosing to continue education on to  grad school or to jump into the field.

This was something I was concerned about so I found the post very helpful. When you factor in the economy and workforce, you’d be hard pressed to find a senior not considering this option.

Ashleigh makes some great points and if this is an issue plaguing you, take a look!

April 20, 2010. PR Connections, Social Media Monitoring. Leave a comment.

“How is PR Changing”

On the Journalistics blog, PR pro Jeremy Porter discussed how PR is changing. The post has a lot to do with the technological changes occurring in the field, and more specifically, social media.

Although Jeremy does discuss this fact, he makes a great point that PR isn’t really changing in the traditional sense. He says that everything PR majors learned still greatly applies to the business. He couldn’t emphasize writing more.

Jeremy tells us that we need to adapt to change but not forget our roots! This is a great post and you should definitely check it out!

April 20, 2010. PR Connections, Social Media Monitoring. Leave a comment.

“Should Social Media Activities Be A Required Class Assignment”

PR Open mic posed this question to PR students and a not so thrilled Lauren Garcia blogs about why she believe social media should be left out of the public relations curriculum.

I am taking a social media monitoring class so, clearly, social media is a requirement for the course which is completely understandable. However, I have been forced to blog for virtually every PR class I have taken at Georgia Southern University, so I can understand Lauren’s frustrations.

However, while Lauren is limited to participating in social media solely on PR Open mic, my instructor allows us to blog and comment on other people’s blogs as well. This allows for more creative freedom.

Also, I find the writing experience to be incredibly valuable and realistic to the tasks I will be performing in my career.

Read Lauren’s blog and decide for yourself!

April 20, 2010. PR Connections, Social Media Monitoring. Leave a comment.

“Be My Guest” Shel Holtz

This week in my Social Media class we were asked to switch blogs for a week with a fellow blogger. I have chosen to post a blog post from Mr. Shel Holz. Enjoy and thanks Shel!

Wired iPad app: the future of publishing and the future of Adobe

“A number of thoughts bubble up about Wired’s iPad app.

First, I’ve long felt the future of publications was based on recognizing the value of the total package, whether it’s print or online. As publishers of periodicals and newspapers look to the digital world for salvation, they need to recognize that simple repurposing of existing content won’t cut it. This kind of packaging with its seamless integration of multimedia is the way to go.

Second, Apple’s Steve Jobs blistered Adobe in an employee town hall meeting a couple weeks ago, calling them “lazy” and insisting the iPhone, iTouch and iPad don’t support Flash because it’s buggy and its use will decline as the world moves to HTML 5. But Adobe has clearly worked with Wired to produce something extraordinary here, and they created it for an Apple product. I can imagine Adobe staff smiling when they heard Jobs’ criticism, knowing that the preview of their iPad product would hit the news in just a couple weeks.

Third, I’ll admit I was underwhelmed with the iPad when I saw the demos and read the specs; my feeling was that I already have everything the iPad will do between my laptop and my iPhone. And I’m still extremely leery of a platform that requires approval for the applications you’ll run on it. But — assuming Apple won’t be petty and vindictive and hold up approval of this app because of the Adobe affiliation (and I wouldn’t put it past them, given their failure to approve iPhone apps because they don’t like the logos) — it’s clear that the iPad will only be as good as the apps that are created for it specifically, not just the iPhone apps that migrate over. With enough apps like the one Wired and Adobe introduce in the video, the iPad could become an invaluable device.

The full article that accompanies this video on Wired’s Epicenter blog is here.”

Thanks again Shel for the Great insight!

April 20, 2010. Social Media Monitoring, Topic of the Week. Leave a comment.

What Makes a Video Go Viral?

Many of you may have seen this adorable video of little “Charlie” biting his big brothers finger and making him cry. I personally cannot get enough of this video. My friends think I am a little crazy but there is just something about this video that gets me every time.

But, what exactly is it about this video, and other videos on YouTube, that make them internet sensations? I believe that most people have an innate desire to connect with other human beings and get in touch with their basic human emotions. In this instance, humor.

With the day-to-day grind of school, work and money problems, I think people just want to laugh sometimes. While this video does allow people to escape from their current realities, it also provides a familiar setting or feeling, allowing us to connect emotionally.

I have a 4-year-old and sister and a 2-year-old brother. This probably is a large reason as to why this video speaks to me the way it does. If you are a parent, or around children often, you know how incredibly hilarious they are in just being themselves. I cannot tell you how many times I have walked into my little sister and brother’s playroom to find them deeply delved in some crazy plot. It is refreshing and endearing and who doesn’t want a piece of that?

The video I embedded at the bottom of this post is of a wedding party walking, err, dancing down the aisle to a popular hip-hop song instead of the traditional Canon in D.  Weddings are amazing rituals that make me cry every time so this video special to me.

I think in the end what makes a video go viral is the perfect mix between escaping from reality and making a common human connection.

April 20, 2010. Social Media Monitoring, Topic of the Week. Leave a comment.

Widgets and Badges

Blogs are commonplace nowaday’s among many. There are many ways to jazz up you’re blog. Two common add-ons are widgets and badges.

Wikipedia defines a web widget as “a portable chunk of hat can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation.” This lingo is a little technologically heavy for me so allow me to put this in layman’s terms. Widgets are pretty much apps for your blog. Widgets can include calendars, countdowns, flight arrival schedules, even horoscopes. Widgets are created on the basis of a code reuse. Code reuse is simply the use of existing software. Widgets are usually placed on the left or right sidebar of your webpage.

A web badge is a simple icon placed on your website that links back to another page, usually a page you want to endorse. For example, Apple Microsoft has developed several badges for Apple users to paste on their blog or website. Apple explains that this is a way to ” reinforce Apple’s corporate and brand identities, while reaping the benefits of those identities.” In short, a web badge is a great marketing tool.

I am a huge fan of the small club in Statesboro called the Swing Cat Society. As you may have guessed, the group is comprised of around 25 social dancers who share the love of swing and shag. As of right now, the club is virtually non-existent in the social media world. I believe it would be a fantastic idea for this group to create a blog and then add certain widgets and badges to extend their reach and viral marketing.

The beauty of widgets and badges is, they are virtually free! The Swing Cat Society may have to employ a social media expert for a low fee, but the group members could probably run the blog themselves.

If I were in charge of putting the Swing Cat Society’s blog together the first widget I would add is a simple calendar along with a countdown clock marking their important events and meetings. I would also add a twitter widget. I would place badges for Georgia Southern University on the site as it is a university club. I would also place a badge for the Swing Cats Society of America on the site to show the authenticity of the group.

Widgets and badges are a true must on any effective website. You must allow people ample opportunites to get your message and widgets and badges aid in this endeaver.

April 20, 2010. Social Media Monitoring, Topic of the Week. Leave a comment.