What Makes a Video Go Viral?

Many of you may have seen this adorable video of little “Charlie” biting his big brothers finger and making him cry. I personally cannot get enough of this video. My friends think I am a little crazy but there is just something about this video that gets me every time.

But, what exactly is it about this video, and other videos on YouTube, that make them internet sensations? I believe that most people have an innate desire to connect with other human beings and get in touch with their basic human emotions. In this instance, humor.

With the day-to-day grind of school, work and money problems, I think people just want to laugh sometimes. While this video does allow people to escape from their current realities, it also provides a familiar setting or feeling, allowing us to connect emotionally.

I have a 4-year-old and sister and a 2-year-old brother. This probably is a large reason as to why this video speaks to me the way it does. If you are a parent, or around children often, you know how incredibly hilarious they are in just being themselves. I cannot tell you how many times I have walked into my little sister and brother’s playroom to find them deeply delved in some crazy plot. It is refreshing and endearing and who doesn’t want a piece of that?

The video I embedded at the bottom of this post is of a wedding party walking, err, dancing down the aisle to a popular hip-hop song instead of the traditional Canon in D.  Weddings are amazing rituals that make me cry every time so this video special to me.

I think in the end what makes a video go viral is the perfect mix between escaping from reality and making a common human connection.

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April 20, 2010. Social Media Monitoring, Topic of the Week.

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