Reading Notes Week 14:Chapter 11 & 12-More Social Tools & Pulling it All Together

Chapter 11 More Social Tools

1. Social Calendars– convenient and easy way to showcase your upcoming events

2.Social Pages– these are pages about a specific topic rather than yourself. i.e. “how to” pages

3.Wikis– a collaborative website where anyone can add information and change it. i.e. Wikipedia

4.Social Search Portals– this is a search tool for your visitors right on your blog

5.Virtual Worlds– this tool is not for everyone and you should test it out before integrating it. There are some advantageous aspects of virtual worlds such as starting a virtual book club.

Chapter 12 Putting it All Together

Your site is optimized if:
1. Users can interact with the content
2. Visitors can share content easily with others
3. It encourages collaboration

Here is a sample collaboration plan from A Survival Guide to Social Media
1.Feed your blog into all your social accounts
2.Feed your images from Flickr into all your social accounts
3.Feed your video clips from YouTube into all your social accounts
4.Use streamlining tools such as Ping.fm

Ask these questions of the tools you are considering:
-can you feed and display in your blog
-does it allow you to embed your videos
-do blogging platforms had plugins that allow you to run this application

A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

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April 21, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Reading Notes Week 13:Chapter 10-“Social Media Newsrooms”

 

Chapter 10:Social Media Newsrooms                                      

In a social media newsroom(SMNR) you can:                                    
-view all major media coverage
-look up past and future events
-see all your past and present press releases
-link to all the places you are present in the social web
-download multimedia material
-view bios on key people in the company

You need a social media newsroom if:
-tend to get or want to get a lot of media coverage
-you put out press releases on a regular basis
-if you want to tell the media that you are making an effort to make their jobs easier
-you want a place a place for blogging and to have a more traditional place to present other info

What sections should I include in my newsroom:
-Media Coverage
-News Releases
-Events
-Book Reviews
-Social Media
-Multimedia
-Team or Author

A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

April 21, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Reading Notes Week 12: Chapter 8 & 9 “A Guide to Social Media: Media Communities & Widgets and Badges”

Chapter 8 Media Communities

I.Media communities are social sites where you can save, share and comment on multimedia items and you can connect with others by finding similar interest around images and videos.

II.Image sharing sites is a way to get full potential out of your photos and other images online.

  • Flickr is probably the most popular site on the internet

III.There are 3 Steps to Uploading and Optimizing Images

  1. Choose your images
  2. Upload your images
  3. Give uploaded images good titles, descriptions and tags

IV.Badges are widgets you can place on your websies that displays images images from your flickr account as a small photo gallery

Chapter 9:Widgets & Badges

I.Widgets are snippets of a code used to syndicate content

  • The process of installations is:
  1. 1.Discover a site that offers it
    2.Choose the type you want
    3.Set options
    4.The source populates for you individual widget
    5.The source generates a code for it
    6.Copy the generated HTML
    7.Place the code onto your website
    B.Types of Widgets
    1.Highlights Your Social Web Presence
    2.Social Networking
    3.Sharing and Syndicating your Content
    4.Feed Widgets
    5.Social Bookmarking/Crowdsourcing
    6.Making your site more Interactive
    7.Promoting products and making money

II.A Badge is just an icon used to link back to its source
A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

April 7, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Reading Notes Week 11: Chapter 7 “A Survival Guide to Social Media – Social Bookmarking and Crowd Sourcing”

Chapter 7 Social Bookmarking & Crowd-Sourcing

I.Social Bookmarking is a way to save your favorite blogs and websites in a public space not unlike saving them as a bookmark
A.Folksonomy- the taxonomy of the internet in terms of its users

II.Popular Social Bookmarking websites
A.Technorati- designed to help bloggers to succeed by collecting and distributing in the global online community
B.StumpleUpon- helps you discover and share great websites and deliver high-quality pages matched to your preferences
C.Searchies- enables collaboration among peers and captures it in indexes

III.Crowd-Sourcing news sites allows its users to determine the popularity of a story, blog, or website through rating systems
A.Digg is an example
B.Other popular crowd sourcing sites
1.Reddit-your votes train a filter and let it know what you liked and disliked
2.Mixx-used to tailor content categories and then they will choose content they believe you will like as well as people who share your passions
3.Gabbr-a community based social networking news site that allows you to take advantage of web based features in a social context

A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

April 7, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Reading Notes Week 9: Chapter 6 ” A Survival Guide to Social Media Web 2.0 Optimization”

A Survival Guide to Social Media and Web 2.0 Opimization- Chapter 6: Social Networking & Micro-Blogging

I.Facebook is the the fastest growing social networking site and best choice for a business to get started in the social media world.
A.Posting/Publishing
B.Newsfeed
C.The Wall
D.Applications
E.Groups
F.People Search
G.Messages & Requests
H.Pages & Advertising

II.Myspace is a combo of facebook profile and page
A.Can use this profile to build your business exclusively
B.These applications can be added to your profile
1.Happy Flickr
2.RSS Reader
3.YouTube Favorites

III.Linked in is a professional networking site rather than a social one
A.Great tool for:
1.People wanting to connect with other professionals
2.Those seeking professional positions
3.Service firms seeking clients

IV.Twitter is a microblogging platform or a combo of blogging and social networking

V.Niche Sites are sites that put you in front of potential clients in your area of expertise.
A.Publishers/Authors
1.GoodReads
2.Shelfari
B.Tech Consulting Firms
1.Mashable
2.Slashdot

IV. Promote your social networking site wherever you can
A.Dalton Publishing
B.The Hidden Lands of Nod
C.Digital Growth Strategies
D.ComedySportz

A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

April 7, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Reading Notes Week 8: Chapter 5 of “A Survival Guide to Social Media and Web 2.0 Optimization”

A Survival Guide to Social Media and Web 2.0 Optimization-Chapter 5: Podcasting, Vidcasting, & Webcasting

Podcast-audio or video files that is distributed over the internet. It can be syndicated and subscribed to.

Plan for Creating and Uploading your Podcast
1.Prepare the script and key terms
2.Upload the episode to the internet.
3.Publish the episode to a blog
4.Create a podcast feed
5.Burn your podcast feed to feedburner
6.Promote your podcast

Webcasting– an online broadcast that can either be viewed on webcasting sites or embedded into your blog. They are also called “channels”.

A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

March 9, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Reading Notes Week 7:A Survival Guide to Social Media and Web 2.0 Optimization:Chapter 3

A Survival Guide to Social Media and Web 2.0 Opitimization-Chapter 3: RSS Feeds & Blogs

I. RSS stands for really simple syndication and is a way of sharing information across the internet.
A.Content, of any form, is generated by a website as an RSS feed.
B. The “feed” is made available to subscribers who have access to “feed reader.
C. The subscriber has access to new content without ever having to return to the original site.
D. You can have as many websites as you like.
E. A blog is a RSS feed.
II. Content for Your Feed
A. Gather existing content that could be used for your feed.
1.Print Articles
2.Press Releases
3.Upcoming Events
B. Make a list of external links
1.Industry blogs you are reading
2.Websites you are interested in
3.Other RSS feeds
III.Burning your Feed
A.This is simply creating an alternate URL for your feed that is provided by feedburner.com so you can use all of it’s services.
B.Optimize Your Menu
1. Activate the following:
a.”browser friendly”
b. “smart feed”
c. “feed flare”
A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

March 9, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Week 1 Reading Notes: A Survival Guide to Social Media and Web 2.0 Optimization: Introduction

Introduction

Here are some highlights from the introduction of the textbook:

~The future of the internet is the social web and everyone and every business should want to be a part of this movement

~Success in the social media depends on your entire web presence not just on search engine optimization (SEO)

~Your internet presence can be summed up with three terms: interactivity, sharing, and collaborating

~Terms you should be familiar with when it comes to social media:
1.RSS Feeds- stands for really simple syndication(sharing)
2.Widgets & Badges
3. Content Management System (CMS)- application used to create, edit, manage, and publish content in an organized way
4. Metadata- information about information contained on a Website
5. Landing pages- the page on a Website that a specific link returns to

~ This book is for the do it yourselfer and anyone who want to succeed in today’s digital world.
A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

February 16, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Week 6 Reading Notes:A Survival Guide to Social Media and Web 2.0 Optimization Chapters 1&2

Chapter 1: Creating Your Social Media Strategy

There are many different strategies that can be implemented when creating your social media presence. I am going to focus on the one of a Public Relations Firm. Since PR pro’s must market themselves, as well as their clients here are the tactics the author this book suggest:
~Blogging: post addresses of issues/companies within the industry
~Social Networking: maintain profiles on facebook, linkedin, and twitter
~Social Bookmarking and Crowd-Sourcing: contribute to these regularly
~Media Commnities: possess accounts in both Flickr and YouTube
~Widgets & Badgets: use these to reflect your presence online
~Social Media Newsroom: this should reflect your online presence and be a venue for media coverage to be featured.

Chapter 2: Preparation

~try to make a list of atleast 20 possible tags
~before creating your profile ask yourself two things:
1. What “entity” am I representing?
2. What person within my organization will represent me in the social web?
~This should be included in online “entity”
-Name
-Tagline
-Short Description
-Long Description
-Website URL
-Year entity was found
-Mission Statement
-Product list
-Gender and Birthdate
-Logo
~Make sure to compose a list of places where you already have entities in the social media
~Gather info from previous excerpts from websites, papers you have written, articles you have published, and book excerpts for possible blog posts.
A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay can be purchased at Amazon.com

February 16, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

Week 5 Reading Notes: “The Groundswell” Chapters 10-12

Chapter 10: How Connecting with the Groundswell Transforms Your Company

~Three Steps to Create a Mini-groundswell within Your Company:
1.Take it Step by Step (this is not an overnight shift)
2. Each step is followed by the appropriate next step (it is a natural progression, don’t force it)
3. You must obtain support from executives (without this, your organization’s mini-groundswell will fail)

Chapter 11: The Groundswell Inside Your Company

~The groundswell is about relationships, not technology. Here are three things that need to be implemented so the groundswell works for and through your employees:
1. Make sure to promote a “listening culture” from the small guys to the top executives
2. Encourgage by making it user friendly to participate in the groundswell by using incentives
3. Seek out and empower the rebels in your organization.

Chapter 12: The Future of the Groundswell

~Lessons from the Groundswell Thinkers:
“The Principles of Groundswell Thinking”
1.This is about person-to-person activity
2. Be a good listener.
3. Be patient.
4. Be oppurtunistic.
5. Be flexible.
6. Be collaborative.
7. Be humble.
This information comes from Groundswell, by Charlene Li and Josh Bernoff.

February 16, 2010. Reading Notes, Social Media Monitoring. Leave a comment.

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